Thermo Fisher Scientific Digital Experience Project Manager in Raleigh, North Carolina
The Digital Experience Project Manager will provide strategic leadership to achieve an aspirational vision for a customer's fishersci.com experience, leveraging existing functionality and advocating for continuous improvement and future enhancements as needed. This role will translate customer and segment insights into a comprehensive strategic plan that optimizes segmentation, navigation, personalization, product category elevation and grouping, content, creative input, with a focus on life sciences. This role will report to Director, Strategic Marketing. The role is responsible for driving a comprehensive project plan, working effectively with key stakeholders and setting Key Performance Indicators to track success.
Leveraging customer and segment insights, work closely with internal stakeholders to communicate and create the idealized end-state vision, outline requirements and build a project plan to better serve our biotech community.
Lead the development of the budgets needed to achieve milestones and the end-state vision. Assist with building the business case for the investment and any enhancements needed.
Assess and recommend approach in combination with e-Business teams, content architecture team, portfolio management and digital marketing teams and make recommendations and execute plans on how to improve the web experience to better serve our biotech customers.
Work with digital and marketing insights teams to recognize user patterns and trends to formulate effective digital and site optimization strategies.
Continually research, stay up to date and identify best-practices through a thorough VOC/VOS effort in addition to on-going research of the competitive landscape to continuously raise the bar on our site experience.
Work closely with digital marketing team, Sales, Product Management, Market Segment Managers and eBusiness to build and maintain a best-in-class web site experience across our portfolio of products..
Serve as a strategic subject matter expert
In partnership with product management, content architecture team and eBusiness colleagues, prioritize content improvements to keep the product/service specifications and additional information up to date.
Bachelor's degree in marketing, or related area and 5+ years Marketing experience focused on developing business to business customer marketing and experience leading complex projects.
Understanding of the Pharmaceutical or Biopharmaceutical Business or Life Sciences Environment.
Demonstrated experience working on cross-functional teams that develop leading edge strategies and implement them through an organization.
3-5 years' relevant experience in a detail-oriented role, preferably within a website/digital marketing function.
Strong organizational skills with the ability to work on multiple projects at the same time
Strong analytical and critical thinking skills
Understanding of channel relationships/distribution business model highly desired
Ability to function in a complex, matrix business environment is essential
Excellent written and oral communication skills; experience presenting to senior executives is helpful
Ability to develop strategic recommendations based on both quantitative and qualitative inputs with strong understanding of financial drivers
Strong skills with Microsoft Office, especially Excel, Powerpoint and Word. Experience with business analytics tools such as PowerBI is preferred. Exposure to project management software (WorkFront/JIRA), Process flow (Visio), CRM software (SalesForce) and business development practices is helpful.
Current knowledge of digital marketing channels and best practices is preferred
Non-Negotiable Hiring Criteria:
Bachelor's degree in, marketing, or related area and 5+ years Marketing experience specifically focused on developing business to business customer communications and marketing campaigns.
Understanding of the Pharmaceutical or Biopharmaceutical Business or Life Sciences segment
Strong skills with Microsoft Office, especially Excel, Powerpoint and Word.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.