Thermo Fisher Scientific Associate Digital Marketing Manager - Paid Search (SEM) in Parsippany, New Jersey
Associate Digital Marketing Manager - Paid Search (SEM)
Requisition ID: 155983BR
When you join us at Thermo Fisher Scientific, you'll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of more than $24 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.
How will you make an impact?
The Associate Digital Marketing Manager - Paid Search (SEM) is responsible for planning, launching, maintaining, updating and optimizing paid search/SEM campaigns in support of the global SEM efforts for the Biosciences Division, nested under the Life Sciences Group.
The ideal candidate has extensive hands-on and enterprise-level expertise in SEM and a firm understanding of other digital channels like SEO, Programmatic Display, Email or Social Media.
The candidate must be detail-oriented, proactive, analytical, deadline-driven and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale. This role will perform data analysis and visualization tasks to promote data-driven decisions.
To be successful in this position, the candidate must be comfortable working in a highly matrix environment in a global organization, collaborating with large teams across multiple marketing departments.
What will you do?
Work closely with SEM experts on bringing the global BID SEM strategy to life
Drive implementation of customer-centric campaigns and standard optimization and reporting tasks
Track KPIs and budgets with established dashboards and pacing files
Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven decisions
Find a better way every day, leverage automation and focus on solutions that scale
Work closely with business partners to understand business goals and needs
Work with stakeholders to guarantee optimal project outcome
Manage workflow and maintain tight deadlines of multiple, simultaneous projects, prioritizing based on performance impact and team focus areas
Provide project status updates to the SEM team and business partners to set expectations on timelines, accomplishments, open questions and risks
Respond quickly to shifts in the industry, in the regions or on a global level
Leverage processes, learnings, best practices, content calendars and documentation and build upon them
Share case studies and learnings and contribute new ideas
Stay up to date with the digital marketing industry and trends
Participate in scrum ceremonies and follow agile principles as part of an agile team, leveraging project management software
How will you get here?
- Minimum educational requirement is Bachelor's or Associates Degree
3-5 years of experience in B2C or B2B customer-driven digital marketing, advertising, or eCommerce
Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines
Advanced experience with bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
Strong Excel skills, ability to manage and update campaigns via bulk upload process
Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
Experience managing multiple strategic clients including ownership and oversight of large budgets
Experience with keyword research tools (e.g. Moz, SEMRush, Conductor)
Experience with DMP management, including 1st party, 2nd party and 3rd party data
Experience with backlog management tools (e.g. WorkFront, Jira)
Knowledge, Skills, Abilities
Excellent communication skills and ability to present to business partners and leadership on a regular basis
Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources
Use data and dashboards to inform our team with keen insights on improving KPIs
Strong time management, organizational, planning and prioritization skills
Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
Attention to detail
Experience in agile methodology within a marketing organization is a plus
At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com .
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.