Thermo Fisher Scientific Marketing Manager, Molecular Biology Reagents in Carlsbad, California
When you join us at Thermo Fisher Scientific, you’ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $22 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.
How will you make an impact?
The Market Development Manager for Molecular Biology will drive the development and execution of marketing programs using a multi-channel go-to-market strategy for part of the molecular biology product portfolio, with a focus on reverse transcription products. This dynamic manager will be a key member of the Molecular Biology Market Development team and will contribute to the overall growth of the Molecular Biology Business globally.
What will you do?
Develop strategic marketing plans for molecular biology reagent products including analysis of customer segments, competitor analysis, business trends, and market opportunities.
The Manager will also recommend and execute the implementation of new approaches to the current plan and strategy.
Develop and execute tactical marketing plans for new and/or existing products within the reverse transcription portfolio.
Create and implement appropriate marketing content across multiple channels, including digital channels, web, video, and print.
Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams.
Coordinate with global functions to ensure consistency with brand profiles and company standards.
Work closely with regional marketing development managers to build and execute marketing programs within their regions.
May perform other related duties as required and/or assigned.
How will you get here?
Bachelor’s degree in business, science, or related degree. Biology or Biochemistry preferred.
5+ years of experience successfully implementing marketing plans or in a commercial role in molecular biology or related field.
Exceptional communication skills, as well as analytical, project management and planning skills, are necessary.
Strong business acumen and customer focus are essential.
Ability to travel up to 25%.
3-5 years in the life science industry.
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition, and marketing program development, and execution.
Experience with marketing and voice of customer VOC.
This position has not been approved for Relocation Assistance.
If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here at https://jobs.thermofisher.com/page/show/eeo-affirmative-action-statement#accessibility for further assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.